General Discussion
Hello! I’ve been thinking a lot about lead quality in B2B sales, and I wonder how companies can reliably separate the contacts who will actually engage from those who won’t. What strategies or methods are most effective for identifying leads that are not only interested but also ready to move forward, while ensuring that sales teams spend their time efficiently on high-potential prospects? I’m particularly curious about the role of real-time data, automation, and personalized approaches in making lead qualification more precise.